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Here are more details about UVM\'s contract with Coke.
<a href="http://www.uvm.edu/news/?Page=News&storyID=4002">[UVM-News]: UVM Receives First Payment From Coca-Cola Agreement</a>

Release Date: 09-05-2003
UVM Receives First Payment From Coca-Cola Agreement
Contact: University Communications StaffEmail: [log in to unmask]: (802) 656-2005 FAX: (802) 656-3203




The University of Vermont has received its first payment on a sponsorship
agreement formed with Coca-Cola last year. 

The agreement gives Coca-Cola “near-exclusive” rights to beverages on
campus and will result in a value to UVM of $4.3 million. The university
will use much of the funding for financial aid, student programs and
athletics.

“Money was the determining factor in choosing Coke as a sponsor,” said
David Martin, director of UVM’s purchasing department. “Coke offered $4.3
million, while Pepsi was at $4 million.” He added that, “We’ve made just
over $1 million in the last ten years.” 

The 10-year agreement runs from July 1, 2002 to June 30, 2012. UVM
officially signed on the agreement this past July once legal terms had
been negotiated.

Coca-Cola’s near-exclusive rights translate to exclusive beverage vending,
exclusive beverage providing in dining facilities operated by Sodexho, and
80 percent of the cooler and shelf space in university convenience stores
and the University Bookstore. Sodexho will determine the make-up of the
remaining 20 percent. The exclusivity does not apply to fresh brewed
coffee and tea, cider, milk, freshly blended smoothies and fresh squeezed
juices. 

As a result of the agreement, Coca-Cola will have sponsorship
acknowledgement in athletic programs and exclusive beverage sponsorship
acknowledgement in UVM athletic facilities. No competitive beverage
trademarks will be displayed on campus. This also means no competitive
beverages may be served at university sponsored events.