This issue came up at a conference re online publishing I went to this
fall.  There is discussion re running all front and back matter from the
hard copy in the online version, which is how this issue arose. The
hitch with running print ads online is that most journals, as do we,
charge separately for the two versions.  Most advertisers have specific
preferences re where they want their ads placed.  Some prefer print,
even though, in our case, the online version has by far a larger
audience.  Others want only online.  Some want both.  It's a bit of a
quandry.

 


Cynthia Rose
JABFP Publications Coordinator
 
In January 2006, the JABFP will change its name to Journal of the
American Board of Family Medicine
 
JABFP Editorial Offices
Wayne State University Department of Family Medicine
101 East Alexandrine, Detroit, MI  48201
Email: [log in to unmask] or [log in to unmask]
Phone:  313-577-5205; Fax:  313-577-9828 
 

 
 

-----Original Message-----
From: Medical Libraries Discussion List
[mailto:[log in to unmask]] On Behalf Of Alma Wills
Sent: Tuesday, December 20, 2005 1:08 PM
To: [log in to unmask]
Subject: advertising in online journals

At almost every focus group we have done with librarians they tell us
they want all content included in the print journal available online,
including the ads, as they feel that everything that's part of the print
journal should be part of the historical record.  Still, we don't know
of anyone who is doing this (yet). Do any of you know if any journal is
now including the ads appearing in the print edition in the online
edition?

 

Alma J. Wills, Partner

Kaufman-Wills Group, LLC

7731 N. Point Creek Road

Baltimore, MD 21219

Tel: 410-477-2329

Fax: 410-477-1262

Cell phone: 443-668-8338

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www.kaufmanwills.com