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June 2008, Week 1

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From:
"Campbell, Jennifer" <[log in to unmask]>
Reply To:
Campbell, Jennifer
Date:
Wed, 4 Jun 2008 15:17:10 -0400
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Hi Jen,

If possible, I'd like to ask your respondents to check out the MLA
Library Marketing SIG and share their ideas or ask questions.  SIG
membership is free, and we have a web page as well as e-mail discussion
list.  As a former hospital librarian myself (12 years!), I have some
suggestions on what works, regardless of your setting.
 http://www.library-marketing-sig.mlanet.org/


Thank you,
Mindy Robinson-Paquette, Convener, Library Marketing SIG

[log in to unmask]


-----Original Message-----
From: Medical Libraries Discussion List [mailto:[log in to unmask]]
On Behalf Of Campbell, Jennifer
Sent: Wednesday, June 04, 2008 2:18 PM
To: [log in to unmask]
Subject: new hires

  

Here are the responses for the question I asked regarding getting
information out to new hires. 

Thank you all for responding! I got some great ideas!

 

We send out a folder with pockets. It includes a welcome letter as well
as some informational materials on some of our library resources. We
send these to all new physicians, PAs, podiatrist, advance practice
nurses, administration, etc

-

I used to speak at orientation, but the attendees complained that
orientation went too long, so I was streamlined out of it. Someone from
benefits talks about the library and has them look at the brochure that
is included in their packet. I have two questions about the library in
their post test.

-

I send out an email to new hires. I just send a brief message about what
the library has and let them know that I can do interlibrary loans.

-

I too have been unable to get any time at orientation (except for 30  

seconds as new hires pass the library on tours--they do not come in).   

And I report to the person in charge of orientation --- sigh. So I try
to email new hires individually about library services.  Of course this
means I am only connecting with those who have email, not the CNA or the
staff nurse who wouldn't have their own personal computers or offices. I
would love to hear what others are doing as I would like to be more
pro-active in this area.

-

We are usually sent a hospital-wide memo of new hires that are more
managerial/dept head positions.  I write a congratulations note on those
memos and send them back to the person with information about the
library & introduce myself.  Sometimes those persons are already
employees, but I find it is a good opportunity to touch base with them
and remind them of our services.

-

We often get to do a 5-minute spiel to new employees because they are
usually brought to the Library as part of a new employees' tour during
orientation.  But I send a tailored email to any new doctors,
administrators, educators, or other other key people and offer our
services whether I get to meet them face to face or not.

-

All employees at our facility are required to attend a 2-day orientation
and one of the sessions is about education and library services.
Sometimes I speak and sometimes the education coordinator does, however
she is high on library services and always gives the library rave
reviews.  Maybe someone else, i.e., nursing orientation etc. could
promote the library for you.

-

Nursing orientation and employee orientation presentations

-

We also send personal emails and target managers, nurse educators,
directors, VP's....We invite them to book time with us for a 45 min
personal introduction to Library Services/Resources...

 

I also developed a small "welcome package" with a bookmark, welcome
letter, our Education calendar, business cards, and a quick PDF printout
of our services...

 

We do the same "welcome package" for our students too (Nursing, Allied
Health, and Medical)

-

We have the same problem. We send out library information packets with a
cover letter to the new people we here about. Most of the time the
announcements we hear about are only for new managers, though.

-

We invite them to schedule a time for a personal tour of the library
and/or an introduction to the resources available on line or in person.
Included with the letter (copy attached) is information on setting up a
library account (needed for off-campus access), a listing of resources
that require individual registration and information on resources
accessible from home.  In addition we send a sticky-note pad with the
Library's name and telephone number and a library business card.  

Since 2007 we have also sent a letter of congratulation to residents who
have been promoted to staff.

-

I thought I would share with you the fact that when possible, we do a
little tailored/personalized e-mail tactic whereby we inform the new
hire of their appearance in something we subscribe to, i.e., when our
new Health Policy Manager was hired last week, not only did I inform her
of the Cancer Letter being one of our resources she would be interested
in

-

I send a welcome card to new physicians and physician extenders telling
them about the library.  I bought some of the cards you create yourself
and include a picture of the library and details like operation hours
and services available.  I had some ink pens engraved with the library
logo and name and stick one of them in each envelope with the card.  New
doctors are usually brought through the library on their tour of the
hospital also

 

 

 

 

 

Jen Campbell, MLS

Librarian

Health Sciences Library

Hospital of Central Connecticut

New Britain campus

100 Grand St

New Britain, CT 06050

(860) 224-5900 x2570

Monday - Friday 8:00am-4:30pm  

 

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