As requested, I am providing a few examples of statements from the advertisement
of Life Line Screening that I feel may mislead the public. I would be willing to
fax a copy of this flyer to you if you wish, just please e-mail me directly as to
not tie up the flow net with requests.
1. Headline of ad " We can help you AVOID a stroke in just 10 minutes "
2. carotid vascular test - " ...75% of all strokes are linked to carotid artery
3. ankle brachial index test " this test screens for peripheral arterial disease
(plaque build-up) in the lower extremities which is linked to coronary artery
4. testimonial from patient: "...What the screening had revealed was an
ulceration that could have given me a stroke. By taking quick action this saved
my life or quite possible mental or physical impairment. All because of Life Line
5. Also, of note: Life Line screening states on this ad and their web site that
sonographers are "RDMS/RVT registered or registry eligible." The ARDMS
discourages the general use of the term "Registry-eligible" to refer to someone
who has applied and is currently awaiting examination. The proper designation is
"applicant" or "candidate." The term "Registry-eligble" is not recognized and is
not used by ARDMS. This is a direct quote from the ARDMS information and
examination application booklet.
"K. Beach" wrote:
> Dear Nancy,
> Screening programs are of great interest to many of us, both positive and
> negative interest.
> In your comment below you say:
> "This flyer uses scientific information in a manner that is misleading"
> I have not seen the flyer.
> Please provide specific quotes that demonstrate your statements to help us
> all understand the issue better.
> On Fri, 11 Aug 2000, N Krupp wrote:
> > Dinah, thank you for your information. I'm sure you are aware of the
> > concerns of the vascular community regarding your screening practices,
> > Since I have not experienced them first hand, I can not make any comment
> > regarding the testing procedures and competancy of the technologists. I am,
> > however, in possesion of one of your advertisements for a screening in
> > Quakertown, PA for August 10, 2000. I'm sorry, but in my opinion, this
> > flyer uses scientific information in a manner that is misleading to the
> > general public, especially the elderly. It also concerns me that an elderly
> > and/or uninformed person will believe that this screening can replace more
> > comprehensive care. I also feel this ad reflects negatively on the
> > ultrasound community.
> > Nancy Krupp RDMS, RVT
> > Lehigh Valley Hospital
> > Allentown, PA