Get Out of My Namespace
By JAMES GLEICK
March 21, 2004
You don't own your name. Just ask any John Smith. Then
again. . . . .
- The Seattle coffee company known as Starbucks owns its
name and, maybe, a little more. It has sued to stop a
pair of coffee shops in Shanghai from using the name
XINGBAKE. This is the age of globalization, after all.
In Chinese, star = xing, and in a way Starbucks =
Xingbake. "We came first," Xingbake's general manager
said. "We can't lose." His name is Mao.
- An Atlanta music writer known as BILL WYMAN received a
cease-and-desist letter from lawyers representing the
former Rolling Stones bass player known as Bill Wyman:
demanding, that is, that he "cease and desist" using his
name. In responding, Bill Wyman No. 1 pointed out that
Bill Wyman No. 2 had been born William George Perks.