Sharing Knowledge with a Corporate Blog
Published on: July 17th, 2005 12:01am by: sharling
(OPENPRESS) July 17, 2005 -- For many businesses a corporate blog is
seen as an external marketing or PR tool used to create conversations
and relationships with people outside the organization. But for
others, like IBM, it has far more value as an internal knowledge-
sharing tool. Knowledge management solutions are now among the most
important strategic technologies for large companies, according to a
new report and survey Know how: Managing knowledge for competitive
advantage by the Economist Intelligence Unit.
In the survey, 67% of companies cite knowledge management/business
intelligence solutions as important to achieving their strategic
goals over the next three years. This compares with 63% that accord
the same level of importance to new CRM solutions, and 35% that see
mobile/wireless technology as vital.
The survey reveals that executives currently feel unable to exploit
large amounts of corporate information. Two-thirds of companies in
the survey complain that while their IT systems generate huge volumes
of data, much of it is not actionable. According to the report,
executives are now seeking smarter IT tools that enable them to
access, filter, prioritize and analyze corporate knowledge.
Knowledge management can present a challenge - the knowledge is in
employees' heads and can easily be lost. The current age demographics
and high turnover rates in some professional areas are a threat to
the expertise that underpins many businesses. As one executive put
it, "Our assets walk out the door every night." Using a corporate
blog as an internal tool can help to capture that knowledge and share
it through the organization.
"Unfortunately very few companies realize the potential of friction-
free, personal publishing for enterprise use," said Bill French, co-
founder of Myst Technology partners, the company that developed
"Corporate weblogs have a different set of requirements that revolve
around security, permissions, and discovery. The blogging framework
must be designed to meet these requirements."
Corporate blogs and knowledge management seem to be made for one
another. When your experts have access to blogging software that is a
part of their normal work environment and these blogs are collected
and indexed against an organizational taxonomy (list of categories)
optimized for the organization, its interests, and its experts, vital
expertise is preserved and easily accessible by others.
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