McLuhan and that book were the main sources in a seminar I took many
years ago. Dinosaurs had just barely died out. At any rate, the
professor leading this seminar thought that McLuhan was right on.
Interestingly, the prof was a Shakespeare specialist, and made some
parallels with the role of literature as a medium and the Bard himself
that were off the wall but fascinating.
On Sep 22, 2006, at 7:21 PM, Steve Cavrak wrote:
> On Sep 22, 2006, at 6:15 PM, Vince Rossano wrote:
>> ... but we've probably gone far enough for this email list.
> I came to the same conculsion when I went off to buy some chicken
> wings :). But if you or anyone else is interested, I've set up a wiki
> for my notes on Postman ...
> Feel free to comment, but if you can, put your comments in ''italic''
> or somehow indicate who's writing.
>> As for McLuhan's book: your are correct that the title was "The Medium
>> Is the Massage", but the story goes that it was a printer's error; it
>> was really supposed to read "Message".
> That seems to be the wikipedia explanation too, but as someone who was
> reading it and Time Magazine's coverage of it, my roommates and I
> were having fun with Time magazine (again) getting it wrong. (Who
> needs television when you have Time Magazine to get things confused.)
> From what I read and recall, McLuhan's understood both meanings and
> knew that they were simultaneously correct. Like in Blink, our eyes
> see what our mind has trained them to see, and that "media" both
> presents and massages the message often to the point where it becomes
> the message. (Which of course was the original intent of the person
> issuing the communique.)
> Anyway, we can also put a "Reading.McLuhan" thread in the wiki.
Tommy J. Walz
Barre Supervisory Union