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COMMUNET Home

COMMUNET Home

COMMUNET  March 1997, Week 2

COMMUNET March 1997, Week 2

Subject:

TV and telecos warned as more US households go on-lineTV and tel

From:

"John S. Walker" <[log in to unmask]>

Date:

Fri, 7 Mar 1997 09:39:23 +0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (77 lines)

TV and telecos warned as more US households go on-line

       Almost half (46%) of US households with computers are
       now on-line, according to Odyssey's latest Homefront
       survey. The survey also finds that on-line households are
       spending an average of 9.4 hours a week on-line, at the
       expense of TV, housework, and families. 

       The number of women and children on-line has continued
       to rise, now accounting for 44% of on-line household
       users, up from 31% at the beginning of last year. Email
       is used by 23% of on-line households, who send an
       average of 12 personal messages per week and receive
       an average of 16 personal messages. Reasons cited for
       using email include: greater convenience over mailing a
       letter; and time and money saving compared with
       long-distance calling. 

       The increase in household Internet usage comes mainly
       at the expense of television according to 30% of users.
       Other activities which are put aside whilst going on-line
       include household chores, reading, and spending time
       with the family. 

       The survey results send a clear message to television
       and long-distance providers to monitor on-line
       developments closely, according to Odyssey President
       Nick Donatiello. Says Donatiello: "On-line services are
       competing directly with television for the time and
       attention of consumers, and it is increasingly clear that
       email is becoming a desirable and effective alternative to a
       long-distance phone call for a significant proportion of those
       who are on-line." 

       Odyssey is an independent market research firm
       dedicated exclusively to studying the relationship
       between consumers, technology and at-home information
       and entertainment. Research is based on interviews with
       2,500 consumers. 

-----------------

Also in this issue:

- New Internet ad group attracts widespread support

- Free Digital plug-in enables voice email from Web pages

- Bank of Ireland sets date for SET payments roll-out

- Spokane getting wired for the future downtown

- MSN email goes down twice 

- HP and Informix to launch smart card initiative at Internet World 

- EliaShim warns of security hole in Internet  Explorer 

- NameSecure offers Web site forwarding service

- Bill Gates predicts on-line future for Africa

- Consumers demand on-line medical info, but physicians not interested

-------------------------------

Excerpt from CSS Internet News       ,-~~-.____
For subscription details email      / |  '     \
[log in to unmask] with        (   )        0
SUBINFO CSSINEWS in the             \_/-, ,----'
subject line.                          ====           //
                                       /  \-'~;    /~~~(O)
"On the Internet no one               /  __/~|   /       |
knows you're a dog"                 =(  _____| (_________|

-------------------------------

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