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COMMUNET Home

COMMUNET Home

COMMUNET  June 1997, Week 2

COMMUNET June 1997, Week 2

Subject:

job announcement

From:

"Weldon, Catherine" <[log in to unmask]>

Reply-To:

Community and Civic Network discussion list <[log in to unmask]>

Date:

Thu, 12 Jun 1997 13:46:10 -0400

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (106 lines)

Greetings,

Community Networks, Inc. is currently helping two cable companies launch
data over cable services.  While the speed of the service is a huge
selling point to the consumer, the real focus of the service is on
compeling local content, community participation, local advertising, and
a vibrant opportunity for small business to grow online transactional
capabilities.

Please see http://www.cninc.com for an overview of CNI and a glimpse of
the direction we're taking cable operators.

I'll gladly share specifics of the projects with qualified applicants
(location, salary range, ect.)  I'm especially looking for applicants in
Virginia and Texas.  I look forward to response on these offerings.
Please send resume in Word format to
me at [log in to unmask]

thank you,

***********************************************************
Catherine Weldon
Director of Content
Community Networks, Inc.
1577 Spring Hill Rd., Suite 300, Vienna, VA 22182
703-394-2310 ph * 703-761-1299 fax
[log in to unmask]
www.cninc.com
***********************************************************




GENERAL MANAGER

Responsibilities:
The General Manager is responsible for the overall functioning, finance,
and operations of the Community Network. The activities would include
initiation and relationship development of local community leaders
necessary for promotion, support, and involvement in the Community
Network. These targets would include identifying senior level key
decision-makers or community leaders in such non-profit organizations as
schools, local government, community associations, churches and town
business leaders.

The General Manager is responsible for managing/negotiating terms for
transactional revenue sources (such as local businesses, commercial data
carriage prospects, etc. ), local content partners (town newspapers,
news organizations, initial sponsors or advertisers, other content
providers, etc.), and miscellaneous vendor relationships (suppliers such
as Internet providers, cable modem equipment vendors).

This would also include the administration duties for managing
employees, interfacing with key cable system engineers, customer support
personnel, and outsourced personnel involved in installation, sales,
advertising, and web site development.

Required Experience:
The ideal candidate possesses the senior relationship contacts within
the Community, as well as the organizational/administrative skill sets
to oversee the success of the development of the Community Network. The
candidate must also possess an understanding of  new technologies and
the Internet, cable system operations, and fully developed communication
and persuasion/presentation skills. The position would require 10+ years
in small business in the community, as well as accounting,
administrative and management experience.




MARKETING MANAGER

Responsibilities:

The Marketing Manager is responsible for all marketing activities aimed
at consumers and businesses in the local community, overseeing
promotion, acquisition, retention, and marketing of the basic network
product and Internet services, the day to day coordination of sales,
technicians and associates involved with the launch and development of
the Community Network, and responding to and coordinating the activities
of National CNI Representatives.

 This person must develop product positioning and branding, the market
segmentation strategy, as well as all campaigns conducted in the
community. In the development of such campaigns, the local marketing
manager must oversee the agency relationship if available, and manage
the budget within established goals. That person will determine the
overall marketing mix, and must be familiar with direct mail,
telemarketing, direct sales, advertising, and local events. This would
include developing retention campaigns and affinity marketing strategies
in the community.

The manager also must coordinate the local content building process with
a CNI National Marketing Manager and Content Representatives in
establishing the local web sites and businesses targeted for the
community network. They would assist in lead generation and follow-up
strategies  for building the Local Community Network, and work in
conjunction with the Local Community General Manager and CNI to develop
local content partners.

Required Experience:
The position requires 5+ years in marketing in consumer products with an
emphasis on direct marketing and database management. Experience in New
Media or high technology products is preferred, cable system operations
and marketing a plus. An MBA in marketing is also preferred.

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