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COMMUNET Home

COMMUNET Home

COMMUNET  June 1997, Week 2

COMMUNET June 1997, Week 2

Subject:

Re: job announcement

From:

Valentine Riddell <[log in to unmask]>

Reply-To:

[log in to unmask]

Date:

Thu, 12 Jun 1997 20:01:30 -0600

Content-Type:

Text/Plain

Parts/Attachments:

Parts/Attachments

Text/Plain (137 lines)

Hi Catherine--

Was it you who posted a job description to the list awhile
back--about a sort of community networking outreach liaison?

I wanted to save that message and forward it to someone else but
when I started to do it I hit the wrong key and *poof!*  No more
message.

Could you--or if it wasn't you, could whoever it was--please
repost that message to me privately?

Thanks!

Valentine Riddell
Orenda Healing International
[log in to unmask]

On Jun 12, 1997, at 01:46 PM, Weldon, Catherine wrote:

> Greetings,
>
> Community Networks, Inc. is currently helping two cable companies launch
> data over cable services.  While the speed of the service is a huge
> selling point to the consumer, the real focus of the service is on
> compeling local content, community participation, local advertising, and
> a vibrant opportunity for small business to grow online transactional
> capabilities.
>
> Please see http://www.cninc.com for an overview of CNI and a glimpse of
> the direction we're taking cable operators.
>
> I'll gladly share specifics of the projects with qualified applicants
> (location, salary range, ect.)  I'm especially looking for applicants in
> Virginia and Texas.  I look forward to response on these offerings.
> Please send resume in Word format to
> me at [log in to unmask]
>
> thank you,
>
> ***********************************************************
> Catherine Weldon
> Director of Content
> Community Networks, Inc.
> 1577 Spring Hill Rd., Suite 300, Vienna, VA 22182
> 703-394-2310 ph * 703-761-1299 fax
> [log in to unmask]
> www.cninc.com
> ***********************************************************
>
>
>
>
> GENERAL MANAGER
>
> Responsibilities:
> The General Manager is responsible for the overall functioning, finance,
> and operations of the Community Network. The activities would include
> initiation and relationship development of local community leaders
> necessary for promotion, support, and involvement in the Community
> Network. These targets would include identifying senior level key
> decision-makers or community leaders in such non-profit organizations as
> schools, local government, community associations, churches and town
> business leaders.
>
> The General Manager is responsible for managing/negotiating terms for
> transactional revenue sources (such as local businesses, commercial data
> carriage prospects, etc. ), local content partners (town newspapers,
> news organizations, initial sponsors or advertisers, other content
> providers, etc.), and miscellaneous vendor relationships (suppliers such
> as Internet providers, cable modem equipment vendors).
>
> This would also include the administration duties for managing
> employees, interfacing with key cable system engineers, customer support
> personnel, and outsourced personnel involved in installation, sales,
> advertising, and web site development.
>
> Required Experience:
> The ideal candidate possesses the senior relationship contacts within
> the Community, as well as the organizational/administrative skill sets
> to oversee the success of the development of the Community Network. The
> candidate must also possess an understanding of  new technologies and
> the Internet, cable system operations, and fully developed communication
> and persuasion/presentation skills. The position would require 10+ years
> in small business in the community, as well as accounting,
> administrative and management experience.
>
>
>
>
> MARKETING MANAGER
>
> Responsibilities:
>
> The Marketing Manager is responsible for all marketing activities aimed
> at consumers and businesses in the local community, overseeing
> promotion, acquisition, retention, and marketing of the basic network
> product and Internet services, the day to day coordination of sales,
> technicians and associates involved with the launch and development of
> the Community Network, and responding to and coordinating the activities
> of National CNI Representatives.
>
>  This person must develop product positioning and branding, the market
> segmentation strategy, as well as all campaigns conducted in the
> community. In the development of such campaigns, the local marketing
> manager must oversee the agency relationship if available, and manage
> the budget within established goals. That person will determine the
> overall marketing mix, and must be familiar with direct mail,
> telemarketing, direct sales, advertising, and local events. This would
> include developing retention campaigns and affinity marketing strategies
> in the community.
>
> The manager also must coordinate the local content building process with
> a CNI National Marketing Manager and Content Representatives in
> establishing the local web sites and businesses targeted for the
> community network. They would assist in lead generation and follow-up
> strategies  for building the Local Community Network, and work in
> conjunction with the Local Community General Manager and CNI to develop
> local content partners.
>
> Required Experience:
> The position requires 5+ years in marketing in consumer products with an
> emphasis on direct marketing and database management. Experience in New
> Media or high technology products is preferred, cable system operations
> and marketing a plus. An MBA in marketing is also preferred.
>

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Valentine Riddell                               "Once you're real,
Orenda Healing International                    You can't become unreal
California, New Mexico, Sweden                  again.  It lasts always."

Email:  [log in to unmask]                  The Velveteen Rabbit
WWW:  http://www.orenda-arts.org

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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