[this was also cross posted to aiip-l. will summarize to both]

Hi all,

I'm trying to set up a search to find statistics (preferable) or other
research that demonstrates whether the general public differentiates
alternative medicine from western medicine when they're looking for health

In other words, do consumers specifically look for alternative medicine
threapies, or are they looking for 'health' information, and the
alternative/complementary/herbal information is just part and parcel of what
they're looking for?

My suspicion is that consumers look for therapies or cures, and don't
specifically say "I want Western or conventional medicine only" or "I want
unconventional or alternative medicine".

But how do I find out if anyone has looked at this?

Thanks in advance!


Susan M. Detwiler
The Detwiler Group
Author: The Medium Doesn't Get the Message (The Detwiler Group, January
Author: Super Searchers on Health & Medicine (Information Today, Inc.,
October 2000)
Editor: Detwiler's Directory of Health & Medical Resources (Information
Today, Inc.)
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