Print

Print


It always pays to be safe.  But this sort of offer has been around from
"legitimate" software companies like CA (and there is a good reason
"legitimate" is in quotes regarding CA) for ages.  Look at the Computer
Warehouse Sunday paper insert. Every couple of weeks there is an
advertisement that includes a bunch of "free" (after rebate) stuff and it
always includes some software - sometimes it is only "free" if you are
trading in for the latest version.  There are at least two or three major
reasons that software makers offer "free" software:

(a).    To (as you surmised below) "get you"on the upgrade or updates
(b).    To get some name recognition when they are otherwise unknown
(c).    Launch of an entirely new product line, in and area of software they
had not been in before


----- Original Message -----
From: W. Curtiss Priest <[log in to unmask]>
To: <[log in to unmask]>
Sent: Thursday, November 20, 2003 9:19 AM
Subject: fyi, "free" "PC" anti-virus software


> Interesting "reason" it is said "free" -- to "protect corporate
> networks."  A "$49.95 value."  Also has "automatic
> updates."  After one year, one may subscribe for
> more updates -- maybe not free after all  :)  Also,
> I see no language about how they might use registration
> information.  Personally -- in such a case -- I feel
> obligated to:
>
>         1.  not provide my true contact information
>         2.  use my "junk" hotmail address to get
>                 the download verification
>
> Yes.  If you willy-nilly sign up for such things, one's
> level of spam can increase "exponentially."  (My e-mail
> address is on 2000 web pages and 1000 usenet/group pages --
> yet -- I get very little spam.  Legend has it, it is more
> this kind of "sign up" that really produces the spam.)
>
> Direct link for the 18 meg. download:
>
> http://www.my-etrust.com/microsoft/index.cfm?
>
> Summary below, source: Edupage
>
> FREE ANTIVIRUS SOFTWARE FROM COMPUTER ASSOCIATES
> Computer Associates (CA) announced this week it will make its eTrust EZ
> Armor software--which includes virus protection and a personal
> firewall--available at no charge to consumers in an effort to protect
> corporate networks from the large number of unprotected home users.
> CA's Ian Hameroff said that his company remains focused on corporate
> customers but that threats increasingly come from home users. CA's
> announcement sent the stock prices of competing antivirus companies
> falling. Symantec's stock dropped seven percent, while that of Network
> Associates fell five percent. At least one analyst said the reaction
> was excessive, however. Donovan Gow of American Technology Research
> noted that CA only holds six percent of the antivirus market worldwide
> and just one percent of the consumer market. Hameroff said CA's
> motivation in offering the software for free "was not to erode the
> market share of our competitors."
> CNET, 18 November 2003
> http://news.com.com/2100-7355-5108904.html
>
> --
>
>
>            W. Curtiss Priest, Director, CITS
>    Research Affiliate, Comparative Media Studies, MIT
>       Center for Information, Technology & Society
>          466 Pleasant St., Melrose, MA  02176
>    781-662-4044  [log in to unmask] http://Cybertrails.org