From today's Times Argus:
Warm weather ends Mad River ski season
"Financially this has been the worst winter we've had in 10 years," said Wimble. He reported that pre-season ticket sales were strong, but that compared to this time last year! paid skier visits are down by 20 percent, adding "We are definitely in the red for this year."
Wimble said that Mad River can survive poor ski seasons more easily than other ski areas because of the way the business is operated as a co-op. "The biggest thing that helps us is that we have no debt and a low overhead," said Wimble.
While most ski resorts in Vermont depend on snowmaking operations to provide their customers with a consistent "product," Mad River has made a deliberate decision to remain an old-time ski hill, rejecting modern developments.
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