I've been doing a lot of reading about evaluation methods lately, and I
must say the survey below is an excellent example of what *not* to do to
your patrons. It takes much longer than 20 minutes to complete and it is
not at all easy. It asks variations of the same question 40 or 50 times.
After a while I became...indifferent. But the $20 Amazon certificate
should ensure a good response despite the hassle. Don't mean to sound
snarky, it just a pet peeve I guess.


Adelaide Fletcher
Electronic Resources Librarian
Denver Medical Library
Presbyterian/St. Luke's Medical Center
1719 E. 19th Ave. 
Denver, CO 80218

-----Original Message-----
From: Medical Libraries Discussion List
[mailto:[log in to unmask]] On Behalf Of Langton Alison
Sent: Thursday, January 18, 2007 9:32 AM
To: [log in to unmask]
Subject: your feedback required on planned e-books platform

Dear Librarian colleague

Kate Corcoran has kindly agreed that I may email you all.

I would like to ask you to help us with an important research project.

We are planning to offer medical books online in 2007.  To ensure that
our offering meets the needs of our customers, we are hoping that you
will assist us by completing an online survey.  In exchange for your
time and insights we will send you a $ 20 Amazon gift voucher.  To
receive your voucher, please provide your contact details at the end of
the survey. (Please note, the survey must be completed in its entirety
in order to qualify for the gift voucher.)

To access the survey, please click on the following link:
The information you provide will help us make decisions on a variety of
variables such as:

 *   the type of medical books we should offer;
 *   the licensing models you prefer;
 *   the functionality you value.

The survey is easy to complete and it should take approximately 20
minutes.  This research is being conducted by an independent
third-party.  Your responses will be kept confidential.

We would appreciate it very much if you can participate in this
research.  (If you have received this message from another source,
please ignore it and accept our apologies!)

With thanks and best wishes,

Steven Hall
Journals Sales and Marketing Director


Alison Langton
Book Publishing Director
Medical Division

Both at Blackwell Publishing
9600 Garsington Rd
Oxford OX4 2DQ, UK

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