July 27, 2007
With Tools on Web, Amateurs Reshape Mapmaking
By MIGUEL HELFT
SAN FRANCISCO, July 26 - On the Web, anyone can be a mapmaker.
With the help of simple tools introduced by Internet companies
recently, millions of people are trying their hand at cartography,
drawing on digital maps and annotating them with text, images, sound
In the process, they are reshaping the world of mapmaking and
collectively creating a new kind of atlas that is likely to be both
richer and messier than any other.
They are also turning the Web into a medium where maps will play a
more central role in how information is organized and found.
Already there are maps of biodiesel fueling stations in New England,
yarn stores in Illinois and hydrofoils around the world. Many maps
depict current events, including the detours around a collapsed Bay
Area freeway and the path of two whales that swam up the Sacramento
River delta in May.
James Lamb of Federal Way, Wash., created an online map to illustrate
the spread of graffiti in his town and asked other residents to
contribute to it. "Any time you can take data and represent it
visually, you can start to recognize patterns and see where you need
to put resources," said Mr. Lamb, whose map now pinpoints, often
with photographs, nearly 100 sites that have been vandalized.
Increasingly, people will be able to point their favorite mapping
service to a specific location and discover many layers of information
about it: its hotels and watering holes, its crime statistics and
school rankings, its weather and environmental conditions, the recent
news events and the history that have shaped it. A good portion of
this information is being contributed by ordinary Web users.
In aggregate, these maps are similar to Wikipedia, the online
encyclopedia, in that they reflect the collective knowledge of
millions of contributors.
"What is happening is the creation of this extremely detailed map of
the world that is being created by all the people in the world,"
said John V. Hanke, director of Google Maps and Google Earth. "The
end result is that there will be a much richer description of the
This fast-growing GeoWeb, as industry insiders call it, is in part a
byproduct of the Internet search wars involving Google, Microsoft,
Yahoo and others. In the race to popularize their map services - and
dominate the potentially lucrative market for local advertising on
maps - these companies have created the tools that are allowing
people with minimal technical skills to do what only professional
mapmakers were able to do before.
"It is a revolution," said Matthew H. Edney, director of the
History of Cartography Project at the University of Wisconsin in
Madison. "Now with all sorts of really very accessible, very
straightforward tools, anybody can make maps. They can select data,
they can add data, they can communicate it with others. It truly has
moved the power of map production into a completely new arena."
Online maps have provided driving directions and helped Web users find
businesses for years. But the Web mapping revolution began in earnest
two years ago, when leading Internet companies first allowed
programmers to merge their maps with data from outside sources to make
"mash-ups." Since then, for example, more than 50,000 programmers
have used Google Maps to create mash-ups for things like apartment
rentals in San Francisco and the paths of airplanes in flight.
Yet that is nothing compared with the boom that is now under way. In
April, Google unveiled a service called My Maps that makes it easy for
users to create customized maps. Since then, users of the service have
created more than four million maps of everything from where to find
good cheap food in New York to summer festivals in Europe.
More than a million maps have been created with a service from
Microsoft called Collections, and 40,000 with tools from Platial, a
technology start-up. MotionBased, a Web site owned by Garmin, the
navigation device maker, lets users upload data they record on the
move with a Global Positioning System receiver. It has amassed more
than 1.3 million maps of hikes, runs, mountain bike rides and other
On the Flickr photo-sharing service owned by Yahoo, users have
"geotagged" more than 25 million pictures, providing location data
that allows them to be viewed on a map or through 3-D visualization
software like Google Earth.
The maps sketched by this new generation of cartographers range from
the useful to the fanciful and from the simple to the elaborate. Their
accuracy, as with much that is on the Web, cannot be taken for
"Some people are potentially going to do really stupid things with
these tools," said Donald Cooke, chief scientist at Tele Atlas North
America, a leading supplier of digital street maps. "But you can
also go hiking with your G.P.S. unit, and you can create a more
accurate depiction of a trail than on a U.S.G.S. map," Mr. Cooke
said, referring to the United States Geological Survey.
April Johnson, a Web developer from Nashville, has used a G.P.S.
device to create dozens of maps, including many of endurance horse
races - typically 25-to-50-mile treks through rural trails or
"You can't buy these maps, because no one has made them," Ms.
Angie Fura used one of Ms. Johnson's maps to help organize the Trace
Tribute, an endurance ride on trails near Nashville, and distributed
the map to dozens of other riders. "It gives riders an opportunity
to understand what the race is like, and it allows them to condition
their horses in accordance," Ms. Fura said.
Until recently, most Web maps were separate islands that could be
viewed only one at a time and were sometimes hard to find. But Google
and Microsoft have developed tools that make it possible for multiple
layers of data to be viewed on a single map. And Google is working to
make it easier to search through all online maps.
Now, a tourist heading to, say, Maui can find the hotels and
restaurants on the island and display them on a map that also
superimposes photos from Flickr and users' reviews of various
The same information is quickly moving from two-dimensional to
three-dimensional renderings. Microsoft, for example, has created 3-D
models of 100 cities worldwide and aims to have 500 models in the next
"You will have a digital replica of the world in true 3-D," said
Erik Jorgensen, general manager of Live Search at Microsoft.
For the Internet search companies, these efforts are part of a race to
capture the expected advertising bonanza that will come as users
browse through these maps in search of businesses and services.
In the process, they are creating technologies whose impact could be
similar to those of desktop publishing software, which turned millions
of computer users into publishers.
"The possibilities for doing amazing kinds of things, to tell
stories or to help tell stories with maps, are just endless," said
Dan Gillmor, director of the Center for Citizen Media, a project
affiliated with Harvard's Berkman Center for Internet & Society
and the journalism school at the University of California in
Some of Mr. Gillmor's journalism students are working with a
researcher at Dartmouth to add photographs, videos and interviews to a
map-based project documenting the house-by-house reconstruction of a
section of New Orleans. Mr. Gillmor wants local residents to
contribute to the project, which uses Platial's map service.
"The hope is that the community will tell the story of its own
recovery with the map as the dashboard," he said. "We have just
seen the beginning of what people are going to do with this