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THE COUNT

Child’s Play, From Clicks to Downloads
By PHYLLIS KORKKI
Published: January 20, 2008
http://www.nytimes.com/2008/01/20/business/20count.html

To all those traditional developmental stages in a child’s life, like learning to walk, talk and read, we can now add technological milestones like using a mouse, downloading music and surfing the Internet.





This becomes clear from a new report by the NPD Group, a market research firm, that measures the amount of digital content that children consume for their entertainment each month. The ages covered are 2 to 14. These days, somewhere between talking and reading, many tiny toddlers are hoisting themselves up to a screen and making their first fumbling moves toward technological mastery.

According to an NPD survey of mothers, the most popular digital activity for children in this age group is playing games, followed by listening to music (reading not essential for either).

We await a more detailed report on how these activities have affected the popularity of bedtime stories, playing with trucks and swinging on a swing set.