History of Medicine Division Seminar
Second Annual James Cassedy Memorial Lecture
Tuesday, July 7, 2009, 2-3:30pm 
Lister Hill Auditorium, Bldg 38A, NLM
Bethesda, MD

"The Information RX."

Professor Nancy Tomes
Stony Brook University

Why do we now have Zagat's guides not just to restaurants but to doctors? This talk puts the Zagat's guide to doctors in broad historical perspective by surveying the health information revolution from a patient's point of view. It offers a history of information sources designed to help patients make better health care choices. The proliferation of consumer-oriented information sources over the last fifty years has been shaped by the complex and sometimes contradictory imperatives of health services research, health care marketing, and patient/consumer movements. This presentation seeks to explain why the "information RX" has proven difficult to implement, in the hope that a historical perspective may help shape better solutions for the future.

All are Welcome

Sign language interpretation is provided. Individuals with disabilities who need reasonable accommodation to participate may contact Stephen Greenberg at (301-435-4995), e-mail [log in to unmask], or the Federal Relay (1-800-877-8339).

Due to current security measures at NIH, off-campus visitors are advised to consult the NLM Visitors and Security website: 

Stephen J. Greenberg, MSLS, PhD
Coordinator of Public Services
History of Medicine Division
National Library of Medicine
National Institutes of Health
Department of Health and Human Services
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