Boy Donna, I couldn't disagree more! I think the "cutsie" names make us appear less stuffy and more approachable. In addition to that they are easier to remember and identify with the library. With everything being "free" on the Internet (not) it is good to have some interesting titled things available only from your library. JMO Lou -----Original Message----- From: Medical Libraries Discussion List [mailto:[log in to unmask]] On Behalf Of Donna Beales Sent: Friday, November 27, 2009 10:50 AM To: [log in to unmask] Subject: Time to Lose Cutsie NLM Names? I can't remember if anyone else has commented about the "cutsie" names NLM has provided to us for their products, I believe someone has before, but today I feel the need to reiterate (regurgitate?), i.e. rant! I'm trying to launch Magnet strategies to increase library usage to nurses with little or no internet research background, and I have to tell them they need to sign up for "Loansome Doc." Imagine how unprofessional this ditty must sound to neophyte non-librarian ears. I know how it grated on mine the first time I heard it! Our profession already has a credibility problem in the eyes of clinical personnel. The zippy names are not helping and they *need to go.* I plan to send NLM a note. I hope others who feel this way as well will follow suit at: http://www.ncbi.nlm.nih.gov/sites/ehelp?Ncbi_App=entrez&Db=pubmed Donna Beales, MLIS Lowell General Hospital Health Science Library 295 Varnum Ave. Lowell, MA 01854 Email: dbeales AT lowellgeneral.org www.lowellgeneral.org/library <http://www.lowellgeneral.org/library> Tel. 978-937-6247 Fax 978-937-6855 This message and any included attachments are intended only for the use of the person or entity to whom it is addressed and may contain information that is privileged, confidential and protected from disclosure under applicable law. Any review, disclosure, transmission, dissemination, copying or other use of this information by persons or entities other than the intended recipient is strictly prohibited. If you have received this message in error, please immediately notify the sender and delete the related message. Thank you.