Boy Donna,
I couldn't disagree more!
I think the "cutsie" names make us appear less stuffy and more
In addition to that they are easier to remember and identify with the
library. With everything being "free" on the Internet (not) it is good
to have some interesting titled things available only from your library.


-----Original Message-----
From: Medical Libraries Discussion List [mailto:[log in to unmask]]
On Behalf Of Donna Beales
Sent: Friday, November 27, 2009 10:50 AM
To: [log in to unmask]
Subject: Time to Lose Cutsie NLM Names?

I can't remember if anyone else has commented about the "cutsie" names
NLM has provided to us for their products, I believe someone has before,
but today I feel the need to reiterate (regurgitate?), i.e. rant!
I'm trying to launch Magnet strategies to increase library usage to
nurses with little or no internet research background, and I have to
tell them they need to sign up for "Loansome Doc."  Imagine how
unprofessional this ditty must sound to neophyte non-librarian ears.  I
know how it grated on mine the first time I heard it!
Our profession already has a credibility problem in the eyes of clinical
personnel.  The zippy names are not helping and they *need to go.*  I
plan to send NLM a note.  I hope others who feel this way as well will
follow suit at:

Donna Beales, MLIS

Lowell General Hospital

Health Science Library

295 Varnum Ave.

Lowell, MA 01854

Email: dbeales AT <> 

Tel. 978-937-6247

Fax 978-937-6855


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