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Kmart will be expanding the terrain based learning idea this year.  It will
be over at Ramshead I believe.  The Parks crew will not be responsible for
it.  (I asked.)

John Bonin
[log in to unmask]
 On Nov 13, 2014 7:45 AM, "Skip King" <[log in to unmask]>
wrote:

> On 11/13/2014 6:43 AM, Josh A wrote:
>
>>
>> Makes sense to me.  Anyone have experience with this technique?
>>
>> I remember there being some little features towards the bottom of
>> Spruce... I guess this is what they were used for?
>>
>
> TBL is quite the rage at ski areas right now; a growing number of them are
> using it. It's a good concept.
>
> But I think it's a stretch to call it new. Killington was using the basic
> concept back in the early- to mid-1980s and a fair number of ski areas have
> been sculpting features on beginner terrain at least since then. For all I
> know, Killington copped the idea from somewhere else, though it wouldn't
> surprise me if the idea originated there. Learn-to-Ski programs were
> arguably its core marketing focus in the '70s and '80s (the learn-to-ski
> weeks could bring in as many as a thousand new skiers per week, and do the
> math - 1000 skiers times five days times four months is up to 100,000 skier
> days - plus a good shot at a long-term customer relationship) and there was
> almost nothing Killington wouldn't try to make the experience easier and
> more fun.
>
> Aside from the sophistication of the grooming equipment that makes it cost
> effective to set up TBL, what IS new is the formalization of the approach -
> and the branding of it.  Someone got clever, and I tip my hat to 'em.
>
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