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Beef processors gear up for US marketing blitz

Irish beef processors are gearing up for a major assault on US  
markets, with plans at an advanced stage for an east coast blitz in  
three weeks' time.

http://www.independent.ie/business/farming/beef-processors-gear-up-for-us-marketing-blitz-30919815.html

I believe this raises several questions that are worth asking. Mainly,  
why is this happening? What resources does Ireland (~53°N) have that  
Vermont (~44°N) does not?
-- 
Joe Emenheiser, PhD
University of Vermont Extension
Livestock Specialist
278 South Main Street, Suite 2
St. Albans, VT 05478-1866
(802)524-6501 ext. 434

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