***Please excuse the cross postings***
Call for Proposals
2017 PR Xchange Awards Competition
sponsored by the PRMCoP of LLAMA, a division of ALA
***deadline to submit : March 15, 2017***​

Libraries everywhere are creating exciting promotional materials:  newsletters, program announcements, reading celebrations, advocacy materials, fundraising messages, and much more. Now is the time to receive recognition for your library’s amazing work. The call for proposals for the 2017 PR Xchange Awards competition is now live!

Submit your proposals online now:
Deadline: March 15, 2017
Check out the Frequently Asked Questions :

For more information, please contact the PR Xchange Awards co-chairs Mark Aaron Polger and Lesli Baker at [log in to unmask]<mailto:[log in to unmask]>

About the PR Xchange Awards Competition
The 2017 PR Xchange Awards Competition recognizes the very best promotional materials produced by libraries in the past year. The PR Xchange Awards Competition is sponsored by the Public Relations and Marketing Community of Practice (PRMCoP) of the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA). The PR Xchange Awards Competition is overseen by the PR Xchange Committee.

Selection Criteria
This year’s competition will recognize original materials produced during the 2016 calendar year.  Entries will be evaluated based on content, originality, and design by a team of experts in marketing, public relations, graphic design, and communications, who select the winner(s) in each category.

Submit Your Work
Please complete the online submission form ( ) for each entry by March 15, 2017. Each library may submit a maximum of 5 entries. If you are submitting a printed work, you must print out the confirmation email and mail it along with 3 hard copies of the work to:

2017 PR Xchange Awards Competition
c/o Mark Aaron Polger
70 East 10th street, apt. 6F
New York, NY 10003

Hard copies must be postmarked by the March 15, 2017 deadline. Submissions that are born digital should not be printed but submitted as electronic submissions on the application form. Electronic submissions do not require a printed copy to be mailed out.

Winners will be notified in early May 2017. Winning entries will be on display during the PR Xchange Event during the 2017 ALA Annual Conference in Chicago, Illinois. The PR Xchange Award Co-Chairs will contact all those who submitted an entry.  Awards will be presented to the winners at the PR Xchange Awards ceremony following the PR Xchange Event in the same space. Award winners need not be present to win, but are encouraged to attend.

About the PR Xchange Event
The PR Xchange is a drop-in style event at the ALA Annual Conference. It will be held on Sunday June 25, 2017 at the ALA Conference Exhibit Hall, Special Events Area. It’s an exciting event where libraries across the country share their marketing ideas. View and take free copies of award-winning promotional materials from the juried PR Xchange awards, as well as promotional materials from libraries across North America. Attendees can learn how to improve their own promotional materials by talking with John Cotton Dana Award Winners, PR Xchange award winners, and other Library Marketing authors and experts. Each year we invite different authors and library marketing experts, as well as John Cotton Dana Awards winners to sit at our many tables.

The PR Xchange Event and the PR Xchange Awards Competition are both overseen by the PR Xchange Committee.

Best of luck to all participants!

Mark Aaron Polger and Lesli Baker
2017 PR Xchange Awards Co-chairs
PR Xchange Committee
Public Relations & Marketing Community of Practice (PRMCP)
Library Leadership and Management Association (LLAMA)
American Library Association (ALA)
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