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     You're invited to . . .
 
 
                     "Proactivity in Information Management:
                        Effective Tools and Techniques"
 
 
                              October 19-20, 1994
                                 Sheraton World
                                Orlando, Florida
 
 
                          A Unique Workshop Hosted by
                the Defense Technical Information Center (DTIC)
 
 
 In the brave new world of the Information Age, an age-old problem persists.
Namely, no matter how high-quality their products and services, information
providers who are passive in promoting their wares can soon find themselves with
a stagnant  -- or a shrinking -- user base.
 
As a leader in the acquisition, management, and distribution of  scientific and
technical information, DTIC is acutely aware of this problem - and a variety of
proactive strategies for overcoming it.
 
Now, in the first workshop of its kind, an international lineup of experts from
government and private industry will offer you proven tools and techniques for
"getting the word out" about your organization's capabilities.
 
At the workshop, you'll explore traditional and cutting edge marketing
techniques tailored to information professionals in such sessions as:
 
    y  "The Strategic Plan: The Basis for Proactivity and
               Marketing,"
    y  "Creating a Marketing Plan,"
    y  "Current and Emerging Technologies in Marketing,"
    y  "Understanding Your Customer,"
    y  "Identifying User Requirements,"
    y  "Advertising Methods That Produce Results,"
    y  "Measuring and Evaluating Success," and
    y  "Putting Theory Into Practice."
 
Plus, you'll have numerous opportunities to network with your  colleagues  -
movers and shakers from public and private sector information centers worldwide.
 
So be sure to mark your calendar for this new and important event!
 
Please note:  To receive your workshop information packet (detailed program,
hotel information, and registration materials), just e-mail your request to:
 
                           [log in to unmask]
 
You can also receive your packet by contacting DTIC by phone:   703-274-6728
 or fax 703-274-9274.