FORMER NOVELL CHIEF LAUNCHES "EGO" FOR SMALL BUSINESSES A Santa Clara, Calif. start-up company headed by former Novell CEO Bob Frankenberg has unveiled its first product -- a software/hardware/services system for setting up an electronic commerce Web site. Dubbed "ego" (with a small "e"), the system is designed for anyone with a basic knowledge of PCs and some Internet exposure. "When you take the box home, you hook it to your PC, the software starts up, and it asks you 20 questions," says Frankenberg. "You fill in your company name, address, a description of your business and other data. The box will generate a Web site for you and configure an e-mail server for up to 25 people." Set-up should take less than 30 minutes, and the system includes a firewall and a Java Virtual Machine to add applets to Web pages. Ego, made by Encanto Networks Inc., will carry a base price of $995. (Investor's Business Daily 9 Dec 97)