-- Hello! I am a doctoral student in advertising at the University of Texas at Austin. My research interest has been the effectiveness of banner ads on the Web--what are the antecedents of banner clicking. As a project for my doctoral dissertation, I am conducting an on-line survey of audience processing of banner ads (factors affecting banner click-through). The participation is totally voluntary and all information about you will be kept completely confidential. Again, this is not commercial purpose at all. It will take around 15 minutes to complete this online survey. I'd greatly appreciate your time in helping with my project. If you complete this survey, you have a chance to receive a sweepstake of $100. The online survey is located at http://wnt.cc.utexas.edu/~avdu225/g1p.html If you have any question regarding my project, I am more than happy to provide further information (my publications, research hypotheses, etc.) Thank you very much. best regards, Chang-Hoan Cho ABD, The University of Texas at Austin [log in to unmask]