iPod becomes focus of academicians
Friday, January 28, 2005 @ 8:35am
http://www.macnn.com/news/27866

Using his new iPod Stories website [1], Markus Giesler,
a 28-year-old assistant professor of marketing at York
University (Toronto), says he is conducting a study of
iPod users and their music-listening habits and hopes to
create an ethnographic study called "iPod Therefore
iAm." Wired News reports that Giesler may be the next
"Professor iPod": "Michael Bull, a lecturer at Sussex
University, is considered a leading academic expert on
the impact of digital entertainment devices, earning him
the 'Professor iPod' moniker -- but now he has some
competition. Markus Giesler, a 28-year-old assistant
professor of marketing at York University in Toronto, is
fast becoming a bright light in high-tech consumer
research." Giesler argues that the iPod is leading the
charge toward 'cyborg consumerism,' in which technology
is married to the body and we plug into a vast 'hybrid
entertainment matrix.'

[1] http://macnn.com/rd.php?id=26812

[2] http://macnn.com/rd.php?id=26813