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Effectively Integrating Faculty in the Recruitment Process
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		Title: Effectively Integrating Faculty in the Recruitment Process Date: June 6th- Register by May 23rd and save $50! Can't make this date or time? You will have access to the recorded version of the presentation for 30 days following the live event! Time: 1pm-3pm EDT View an example of how Cal Poly is integrating faculty in their recruitment process using email marketing. http://www.ess.calpoly.edu/_admiss/dept2006/bio2006ltr.html Overview During this presentation James Maraviglia will tell you how Cal Poly San Luis Obispo went about developing the necessary interrelationships on its campus in order to improve the student recruitment and admission process. From creating the vision to real-time results, Jim will discuss how today’s market requires personalized dynamic content and how his unit successfully meets this demand through an integrated environment, fully engaging the campus. From Deans to Department Chairs, Jim will share techniques on leading the entire institution to a viable participation throughout the recruitment process with success stories spanning over 15 years. He will also cover development experiences that fully utilize multimedia marketing tools, extending their potential from email to personalized web content. What topics will be covered? Creating a Vision: Market-Driven, Audience Approved Engaging the Campus: From the President, Deans and Department Chairs Developing Your Support Team Expanding Your Delivery Methods Generating Dynamic Content Personalizing Marketing Material Who should attend? 2 and 4 year institutions Marketing professionals Public Affairs/Communications professionals Faculty Presidents, Vice Presidents and Deans Department Chairs Anyone interested in improving the marketing process Who is the speaker? James Maraviglia currently is the assistant vice president for admissions, recruitment and financial aid at Cal Poly. He has been actively involved in admissions and recruitment for the past thirty years. Since 1991 he has served in the Cal Poly admissions department as director and executive director. Previously, Jim worked with a series of institutions, including Central Washington University , Triton College and Chicago State University . During his career, he has been responsible for reengineering the workplace of two very different institutions, has won awards from several professional associations and written numerous papers on enrollment planning, admissions, recruitment and reengineering the workplace through technology. In addition to his work at Cal Poly, he serves as a professional consultant helping other institutions interested in implementing similar solutions for recruitment and enrollment. Innovative Educators [log in to unmask] 303-775-6004
Sign up to receive future conference announcements Upcoming Conferences Increasing Enrollment and Retention via Technology: Discover the Critical Link November 8th, 9th and 10th Boulder, CO Upcoming Webinars Creating Corporate Partnerships: Care and Feeding of Corporate Relations May 23rd 1:30-3PM The Yin and Yang of Online Marketing: Integrating Art and Science to Become a Marketing Master June 28th 1-3PM Authentic Assessment: Measuring Student Learning Effectively July 13th 1-3PM Student Success: A Critical Pathway to Improved Retention July 25th 1-3PM Using Focus Groups to Improve Organizational Effectiveness July 27th 1-3PM

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